It was created in 1931 (88 years ago) by Giacinto Benotto, a young 24-year-old runner, in Turin , Italy . Since then Bikes Benotto has won 11 world championships and participated in numerous international competitions such as the Giro d'Italia, where he won in 1946 (73 years ago) as a team. Giacinto, along with his brother Cesare developed numerous technical advances, which allowed Benotto to position itself as one of the most recognized brands worldwide.